Privacy Policy
Effective date: 26 September 2024
1. About this policy
Your privacy is important to us. This Privacy Policy explains how BW Privée collects, uses, stores and shares personal information when you visit our website, contact us or use our personal shopping, styling, concierge and related services.
For the purposes of UK data protection law, the data controller is BW Privée Limited (referred to in this policy as “BW Privée”, “we”, “us” or “our”).
Company number: 15980560
Registered office: 9 Birkbeck Road, London, England, NW7 4BP
Privacy contact: info@bwprivee.com
2. The information we collect
The personal information we collect depends on how you interact with us and the services you request. It may include:
your name, title and contact details, including your email address, telephone number, delivery address and billing address;
information you provide through our website, email, WhatsApp, Instagram or other communication channels;
sizing, measurements, fit, style preferences, wish lists, product preferences and other information relevant to providing personal shopping or styling services;
order, purchase, return, delivery and transaction information;
information required for international shipping, customs clearance, fraud prevention or identity verification, which may include identification documents where genuinely necessary;
appointment, travel, hotel, event or concierge details that you ask us to arrange or take into account;
payment status and limited payment-related information. Payments may be processed by third-party providers such as Stripe, Square or our banking providers. We do not ordinarily store complete payment-card details;
correspondence with you, including enquiries, feedback and complaints;
technical information about your use of our website, such as your IP address, device and browser information, and cookie or analytics data, where applicable; and
marketing preferences and records of any consent you provide.
Please do not provide personal information about another person unless you are authorised to do so and have made them aware of this policy.
3. How we collect your information
We may collect personal information:
directly from you when you contact us, submit an enquiry, place an order, make a payment or use our services;
through conversations and messages on email, telephone, WhatsApp, Instagram and similar platforms;
from someone acting on your behalf, such as a family member, assistant, stylist or representative;
from brands, boutiques, suppliers, payment providers, couriers and other partners involved in fulfilling your request;
automatically when you use our website, through cookies or similar technologies where these are in use; and
from publicly available sources where appropriate and lawful.
4. How and why we use your information
We use personal information only where we have a lawful basis to do so. We may use it to:
respond to enquiries and provide quotations;
source products and provide personal shopping, styling, concierge, fine jewellery, watch or related services;
create and manage orders, appointments, invoices, payments, deliveries, returns and refunds;
communicate with you about your requests and provide customer support;
liaise with brands, boutiques, suppliers, couriers, customs agents, hotels, venues and other service providers where needed to fulfil your instructions;
maintain business, accounting, tax, customs and transaction records;
prevent fraud, protect our business and clients, and establish, exercise or defend legal claims;
improve and administer our website, services and internal processes; and
send marketing communications where you have consented, or where otherwise permitted by law. You can opt out at any time.
Our lawful bases will usually be:
Contract — where processing is necessary to take steps at your request or to provide the services you have asked us to provide;
Legal obligation — where we must retain or disclose information to comply with tax, accounting, customs, regulatory or other legal requirements;
Legitimate interests — where processing is reasonably necessary to operate, improve and protect our business and provide a high-quality service, provided those interests are not overridden by your rights; or
Consent — where we have specifically asked for and received your permission.
If you do not provide information we reasonably need, we may be unable to fulfil your request or provide some of our services.
5. Who we share your information with
We may share personal information, only where necessary, with:
brands, boutiques, retailers, designers, showrooms, suppliers and sourcing partners;
payment processors, banks, accountants and professional advisers;
couriers, delivery companies, customs agents and customs or other public authorities;
hotels, venues, travel providers, event partners and concierge suppliers where relevant to your request;
website hosting, IT, communications, customer-management, analytics and other technology providers;
law enforcement, regulators, courts, government bodies or other parties where disclosure is required or permitted by law; and
a purchaser, investor or adviser in connection with a genuine business sale, restructuring or investment, subject to appropriate confidentiality safeguards.
We do not sell your personal information.
Some providers, including WhatsApp, Instagram and payment platforms, process information under their own privacy policies. We encourage you to review the privacy information provided by any third-party platform you choose to use.
6. International transfers
BW Privée works with clients, suppliers and service providers around the world. This means your personal information may be transferred to or accessed from countries outside the United Kingdom.
Where UK data protection law requires it, we use appropriate safeguards for international transfers, such as an adequacy regulation, approved contractual protections or another lawful transfer mechanism. Some information may also be transferred where this is necessary to perform a contract with you or to take steps at your request, for example to arrange an international delivery or booking.
7. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to provide our services and meet legal, accounting, tax, customs, fraud-prevention and record-keeping requirements.
Different information may be retained for different periods. Transaction and invoice records will generally be kept for at least the period required by applicable tax and accounting law. We may retain relevant information for longer where necessary to resolve a dispute or establish, exercise or defend legal claims.
8. Security
We use reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. However, no website, electronic communication or storage system can be guaranteed to be completely secure.
9. Your rights
Depending on the circumstances, UK data protection law may give you the right to:
request access to the personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your information;
ask us to restrict how we use your information;
object to certain processing, including direct marketing;
receive certain information in a portable format;
withdraw consent at any time where we rely on consent; and
complain to the Information Commissioner’s Office.
These rights are not absolute and may be subject to legal exceptions. We may need to verify your identity before responding to a request.
To exercise your rights, contact us at info@bwprivee.com.
You can contact the Information Commissioner’s Office at www.ico.org.uk. We would appreciate the opportunity to address your concern first.
10. Children
Our services are not directed at children, and we do not knowingly collect personal information directly from anyone under 18 without appropriate authorisation from a parent or legal guardian. Where an adult client asks us to source or style items for a child, we will use only the information reasonably required to provide that service.
11. Cookies
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website use and, where applicable, support analytics or marketing.
Where required by law, non-essential cookies will not be used unless you have given consent. You can manage cookies through our cookie banner, where available, and your browser settings. Please also refer to our Cookie Policy or cookie notice for further details.
12. Third-party links
Our website or communications may contain links to websites or services operated by third parties. We are not responsible for their privacy practices. Please review the privacy policy of any third-party site or service before providing personal information.
13. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will be published on our website with the date it was last updated. Material changes may also be brought to your attention by other appropriate means.
14. Contact us
If you have any questions, concerns or requests relating to privacy or this policy, please contact:
BW Privée Limited
Email: info@bwprivee.com
Registered office: 9 Birkbeck Road, London, England, NW7 4BP